Rubicon Project explores options for possible sale

Advertising technology specialists Rubicon Project are lining up a potential sale in the wake of a restructuring exercise designed to trim outgoings by $18m via the lay-off of 125 employees, equivalent to 19% of its workforce.
Rubicon Project has had a rollercoaster ride over the second quarter with the company’s stock declining by 39% after chief executive Frank Addante admitted to investors that the firm had been slow to embrace header bidding, a profitable technology which allows all of