Rubicon Project debuts open source server-to-server header bidding offering

Rubicon Project has announced the launch of an open source server-to-server header bidding solution as part of the Prebid.org project, the adtech outfit’s first major commitment to the monetization solution under its current leadership.
Prebid.org is a consortium of adtech companies geared towards the development of open source publisher monetization tools, with Rubicon’s server-side solution now freely available for media owners to adopt.
Rubicon’s server-side solution also in