Rubicon Project CEO Michael Barrett: ‘What we’re trying to trumpet is choice’

Michael Barrett assumed the role of Rubicon Project chief executive at the most turbulent time in the adtech outfit’s 10-year history this year, and has since gone about affecting some major overhauls to its strategy. He spoke with The Drum on his reasons for casting the die in a world of decreasing adtech margins.
Some of the significant changes since his arrival have been the announcements that it will drop its buy-side fees, opening up to the possibility of auctioning inventor