Rubicon Project acquires nToggle in $38.5m deal to kickstart its turnaround ambitions

Rubicon Project has purchased nToggle in a deal valued at $38.5m, with the adtech outfit claiming the purchase will help buyers on its platform deal with bid requests in a more efficient way post the rise of header bidding technology.
The transaction was completed  today (July 14) with the acquisition forecast to generate a modest increase in Rubicon’s expenses in 2017, a tumultuous year for the adtech outfit that has seen it lay off up to 19% of its headcount, undergo legal acti