Royal Mail's dramatic 'Heist' ad banned for causing fear and distress to viewers

Royal Mail's uncharacteristically intense 'Heist' campaign, which sought to underline the dangers of identity fraud has been banned by the Advertising Standards Authority (ASA) for causing "fear and distress to viewers" without a justifiable reason.
The watchdog has spiked the ad, which depicts a busy bank coming under attack from armed robbers who want the personal details of staff and customers rather than their money, following just seven complaints from the public. 
The spot in que