Royal Mail marketer Emma Springham joins Post Office as CMO

The former marketing director for Royal Mail’s MarketReach business has joined the Post Office as chief marketing and digital officer, a newly created role at the company.
The Post Office has been without a permanent marketing boss since the exit of Pete Markey for Aviva in 2016.
Consultant Louise Fowler had since been acting marketing and digital director, leading a project to reposition the brand and improve the marketing department’s profitability by slashing the number of pe