Royal Mail delivers drama, tackling identity fraud in aggressive ‘Heist’ spot

Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud.
M&C Saatchi’s ‘Heist’ is set in a busy bank that comes under attack from armed robbers. Bank staff and customers offer them cash straight away, but the rogues in balaclavas tell them: “We don’t want your money.”
Instead they demand victims to give up their details, incl