Rolls-Royce re-engineers digital B2B strategy with Ogilvy appointment

Rolls-Royce has appointed Ogilvy UK’s specialist B2B practice to spearhead the engineering giants digital first strategy, including handling all of its advertising, content and social media needs.
In this role Ogilvy will further the brand's reputation for the technology solutions necessary to keep a fast moving world in motion with Ogilvy UK overseeing all creative content for Rolls-Royce's business units globally.
Sam Williams-Thomas, head of business to business at Ogilvy UK said: