Roku is leveraging its first-party data to better help advertisers target cord cutters

Roku is leveraging its first-party data to launch Audience Marketplace, a new service that lets third parties target the OTT service’s viewers using a technique called audience extension with Fox, Turner, and Viacom all on board at launch.
Audience Marketplace was unveiled today (June 27) and lets media buyers and sellers more effectively target viewers on the streaming service by matching their own audience data with Roku’s household-level insights such as age, how long users s