Rocket Fuel's martech transition continues to extract a heavy toll as it posts another loss

Publicly-listed adtech outfit Rocket Fuel announced revenues of $124.8m for the closing quarter of 2016, down from $125.4m 12 months earlier, as many advertisers moved from a “transitional-to-fixed revenue” model. But the company’s chief executive, Randy Wootton, remains upbeat about its transition plan to become a "platform solutions business". 
In a release published earlier today (February 21) the company’s leadership described 2016 as a “transformational ye