Rocket Fuel named as Snapchat partner

Rocket Fuel is relying on platform revenues, plus advertiser demand for Snapchat inventory to augment its revenue stream with the video sharing app naming it as a demand partner. This comes a day after it reported revenues of $90.7m for the second quarter.
The adtech outfit, which is currently under offer from Sizmek, has today (August 10) been named a Snapchat Certified Partner, meaning media buyers can use the platform to buy inventory on the popular video-sharing app including custo