Robots, smart content and the Amazon Echo effect – a marketer’s takeaways from SXSW

The South By Southwest (SXSW) festival is a whirlwind best described as “trying to drink from a firehose”. There is so much happening at any one moment you have a real fear of missing out.
Even though this was my third visit, the challenge of navigating the schedule to ensure you find the gems while making time to meet some of the most brilliant minds in tech, digital and content creation can be overwhelming.
These are my key take-outs from this year.
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