River Island goes big on #LabelsAreForClothes diversity campaign

Fashion retailer River Island is made its mark on Cannes Lions in a big way after partnering with outdoor advertising specialist Clear Channel and strategic partner UGCA to further its #LabelsAreForClothes diversity campaign.
The social out-of-home push celebrates the impact of the hashtag in shaping opinions of minority groups, forcing creative industries to reappraise the social impact of their work.
UGCA’s founder Stuart Thompson comments “we’re proud to be involved in this