Rita Ora to write a song for Absolut about acceptance as part of brand’s latest campaign

Singer Rita Ora is fronting an initiative for Absolut called The Open Mic Project that will see her create a song based off of fan stories about their experiences with inclusivity and acceptance.
The vodka brand is encouraging fans to visit The Open Mic Project’s website to submit personal stories about moments when they felt accepted and loved for who they are. Ora will then look at their stories and “co-create” a song with fans that will be unveiled during the 60th Grammy Awa