Rise of the fearless brand - how data empowers brands to take a stand

We humans care about things passionately. Sometimes even “off-brand” things. It's just the nature of the world we live in. Shouldn’t our favorite brands care about the same things we do? If they did, couldn’t they make a measurable, real-world impact? Yes, and yes, but the truth is that not all brands see it that way.
According to a 2018 Sprout Social report, 66% of those surveyed say it’s “very or somewhat important for a brand to take a stand on social issue