Rio Ferdinand launches Panasonic YouTube channel to expand its brand equity in grooming

Panasonic has tapped former England captain Rio Ferdinand to help it launch a new grooming channel on YouTube.
The #PlayWithStyle campaign shows faith in Google’s video platform at a time when it is being questioned by some parties over brand safety concerns. Nonetheless, the campaign looks to build an audience for and retention of the company’s grooming products.
The video content was developed by creative agency Brave and filmed by New Era Productions and will provide the main