18-04-2017 08:45 via marketingweek.com

Rimmel, Fifa and Volkswagen: Everything that matters this morning

Rimmel ad pulled for exaggerating product effects
A Rimmel TV ad featuring model Cara Delevingne has been banned by the Advertising Standards Authority for being misleading consumers by exaggerating the effects of a mascara.
The ad for the brand’s Scandaleyes Reloaded mascara promised “dangerously bold lashes” with “extreme volume”.
Coty UK, which owns Rimmel, admitted the ad had received post-production treatment but said it still provided an accurate re
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