Ridgeway's Stuart Gibson on how to maximise conversions on your website

As we head into 2018 it is becoming more apparent that brands are starting to focus more on web performance issues. But what exactly should they be concentrating on?
The Drum speaks to Stuart Gibson, head of production at Ridgeway, to find out more about the current issues with optimisation and what brands should prioritise to maximise conversions on their website. 
What are the main web performance optimisation areas that should be addressed in 2018?
Web performance optimisation