Rick Ross 'Buys Back the Block' with Checkers franchise

Rick Ross is truly the boss in his old Carol City, Florida neighborhood, thanks to his buying of several greater Miami Checkers and Rally’s franchises. He’s proving his love for the city he grew up in by teaming with Atlanta agency Fitzgerald & Co and Woven for a documentary-style promo for the franchise.
The artist and entrepreneur takes center stage as a unifier of his old neighborhood as the owner of a Checkers restaurant he used to frequent as a teen, when he worked at a carw