Richard Robinson: Marketing needs 24/7 capability

There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are 37.5 hours a week to make an impact.
Ecommerce changed the game. The mid-90s saw the liberalisation of Sunday trading hours coinciding with the arrival of online shopping websites such as Amazo