RFU names Virgin Active as official fitness partner

The Rugby Football Union (RFU) has named Virgin Active as its official fitness partner in a three-year agreement beginning from the New Year.
Under the terms of the deal Virgin will offer a new digital fitness programme and classes inspired by rugby and will also offer discounted membership rates to RFU affiliated clubs and registered players.
In return Virgin Active will benefit from partnership rights including sourcing male and female players to promote advertising, CRM and digital rights.
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