09-05-2018 05:50 via thedrum.com

Rexona seeks to address mobility issues for the disabled in Jakarta with help from Google and Grab

Rexona is tackling the issue of mobility for disabled people in Jakarta using technology, like artificial intelligence, with a series of partners.
The Unilever-owned brand has built a voice-activated mobility assistant application called Gerak, powered by Google, that allows users to know which accessible places they should go to in advance based on their needs, as well as how to get there.
It is also working with WPP’s Mindshare to launch ‘Mapathons’, which allows the public t
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