Revitalising trust in marketing at the time we need it most

Consumer trust in social media platforms and advertising is at an all time low. Edelmen’s 2018 Trust Barometer illustrates this perfectly: trust in social media declined again this year to just 24% and only 43% of Britons trust businesses.
At the same time influencer and celebrity endorsement are reportedly reaching saturation. As a result, ‘trust marketing’, a concept which originated 14 years ago at MIT, is coming to the fore again in marketers’ minds.
Trust marketing