Research: consumer over-the-top subscriptions have nearly doubled in 2016

Paywizard, a subscriber management company, today released its second annual TV report and found that consumers with over-the-top (OTT) subscriptions has risen from 25 per cent to 45 per cent over the past year.
30 per cent of the 6,242 consumers surveyed, said that they intend to subscribe to pay OTT services leading up to Christmas, with 18 per cent planning to subscribe for the first time. Still, a whopping 50 per cent of those first time subscribers plan to cancel their subscriptions within