Report: How advertisers can adopt a mobile mindset

In November last year, The Drum in partnership with Video Intelligence - a predictive mobile marketing platform - gathered high profile advertising experts at a roundtable to discuss why the advertising industry is falling behind in mobile.
While social platforms such as Snapchat are crafting content perfectly for mobile, advertisers have failed to keep up.
At the discussion, it was generally agreed that the advertising industry needs to take a “consumer-first approach” and star