Renault on trying ‘not to be creepy’ as it uses vehicle recognition tech for campaign

The tech, created by Ocean, allows Renault to target stationary traffic to advertise its latest Renault Mégane model. It is able to identify the make, model and colour of stationary vehicles from their number plates, and then serves the driver and passengers content that is based on specific audience demographics and data relevant to their specific vehicle.
Throughout the campaign, which was produced by Publicis, Renault will display a personalised message to consumers driving past Hollan