‘Relax, it’s just advertising’: Beyond the Brief featuring Madeline Adams, 22squared

For Atlanta’s 22squared to deliver results for its eclectic roster — from Publix to Costa Rica Tourism — it needs eclectic creatives like copywriter Madeline Adams to deliver hits every single time.
It helps that Adams is already a hitmaker. For the past couple of years, she’s been delivering intelligent, catchy (and at times, thumb-stopping) work for brands like Baskin Robbins and The Home Depot. But even before the SCAD grad started lacing together thorough headlines, s