Reinventing the wheel: Pete Martin on starting an end-to-end content customer experience consultancy

It’s an unusually warm and sunny morning in Glasgow as I enter Café Gandolfi. It’s one of the Merchant City’s more famous hangouts where the handcrafted wooden tables seem to blend seamlessly into the restaurant’s wooden walls. Surrounded by the scent of Gandolfi’s renowned coffee and highland fayre, I feel instantly at ease as I sit down.
I’m here to meet Pete Martin, an industry stalwart on both sides of the pond. In 2016, he unexpectedly quit the age