Refining your distribution strategy: Why you need to do this now

More than 85% of marketers publish branded content, but only 36% feel they're doing it effectively. When it comes to content marketing, it’s easy to fall into the trap of overproduction and struggling to prove ROI.
A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, it’s also dangerous for the business in the long term. Ten percent of th