Reebok, Smirnoff, BrandZ: 5 things that mattered this week and why

The world’s most valuable brands
Google, Apple and Amazon – the latter now on one of the fastest trajectories the report has ever seen – top this year’s BrandZ top 100 most valuable brands, with technology and tech-related brands accounting for 92% of the overall ranking.
It is clear from the results that brands that focus on meeting consumer needs in interesting ways have an advantage over their competitors – particularly when it comes to making people’s live