RedPill's branded video review: Who won the Christmas ad battle?

Every fortnight, RedPill reviews three new or relevant branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
Christmas always comes earlier and earlier it seems, to the joy of retailers everywhere. These days the season is denoted by the arriva