Reddit rolls out auto-play video ads for web and mobile

Reddit has belatedly joined the video ad fold with the roll out of native video advertising to select partners across both its website and mobile apps, a scheme which will be extended to all later in the summer.
Hot on the heels of LinkedIn, Reddit will now hosts brands' videos natively, playing them automatically when users enter the site – although they will be given the option to switch off auto-play functionality should they prefer.
Reddit has enjoyed great success since it began