Red Tettemer O’Connell and Partners goes “blue” for DNC in Philadelphia

Sometimes, the best ideas start as a joke. As Philadelphia-based independent agency Red Tettemer O’Connell and Partners (RTO+P) discussed the Democratic National Convention, kicking off in the city today, the idea of “painting the town blue” came up. From there, someone in the agency suggested changing the name of the agency from “Red” to “Blue” for the week. 
Steve Red, one of the RTO+P founders and namesakes of the agency would never go