Red passion, black credibility and orange extroversion: what does your brand's colour say about you?

Red alert, green well-being or blue sweetness? What does your brand's logo really depict about your core messaging?
80 percent of the visual information we receive from a brand's logo comes from its colour, provoking a psychological reaction to the brand itself.
Insurance provider Towergate, in collaboration with digital and SEO agency Builtvisible, has created an infographic revealing the role of colour in determining people’s initial impressions of a brand.&