Red Bull technology boss: Brand collaboration will unlock VR

Red Bull’s chief technology officer has urged brands to partner and collaborate with each other if they want to unlock virtual reality’s (VR) potential, stressing that success will only come if experiences are shared. 
The technology has been at the forefront of the marketing industry for some time, but its limitations and the scale at which it’s being adopted has proven to be a barrier to any great investment. 
In fact, only this month did Red Bull Media House l