Record number of ad complaints sees online overtake TV

A record number of ads were amended or withdrawn in 2017, with the internet overtaking TV as the most complained about medium.
Last year the UK’s ad watchdog, the Advertising Standards Authority (ASA), received 27,138 complaints about 19,398 ads, up 14% year on year – 73% of which concerned potentially misleading ads.
A total of 10,932 complaints were made about 9,951 online ads, while 9,466 complaints were made about 4,666 TV ads, resulting in 7,099 ads either being amended or