Recommended reading: Improving brand health and spotting opportunities

Eat Your Greens: Fact based thinking to improve your brand’s health
By Wiemer Snijders
This book has already sparked a lot of buzz despite not being released until next month. It comprises a collection of 35 essays from great marketing thinkers such as Byron Sharp and Marketing Week columnists Mark Ritson and Helen Edwards that explore how marketers can do their jobs better by using marketing science. Each author has chosen a different subject, which range from the application of beh