Real-time outdoor ads are key in search for missing people, says charity comms chief

Missing People’s director of fundraising and communications Ross Miller says programmatic buying has allowed the charity to increase its impact of its out-of-home (OOH) advertising by targeting messages to relevant geographical areas at key times, and enabling ads to be updated in real-time when new information on a missing person is uncovered.
Ahead of his appearance at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September, Miller tells us how