Reaching millennials: producer Michael Ratner finds a ‘snackable content’ niche within his generation

If marketers have learned one thing about millennials in their constant search to find what moves these coveted consumers, it’s that they don’t like being stereotyped or pigeonholed. Such is the case with Michael D. Ratner, an up-and-coming creative producer and director in Los Angeles who doesn’t conform to one genre or one style.
Ratner and his company OBB Pictures jump nimbly between film, branded content, entertainment and multi-screen shorts to address the needs of cl