Reach merges Trinity Mirror and Northern & Shell sales teams

Reach has combined its recently acquired Northern & Shell sales team with its Trinity Mirror Solutions operation to form a single entity under the leadership of chief revenue officer, Andy Atkinson.
Trinity Mirror, which rebranded as Reach earlier this year, elevates Atkinson who has been at the company for four years. He now takes the lead of the joint team, while Toby Morris, commercial director of Northern & Shell, leaves the group. It comes as Reach absorbs N&S assets.