Re-imagining the car showroom

Imagine the typical car showroom. You might picture a pushy salesman, who tries to baffle you with auto lingo. Maybe you see rows upon rows of cars in the same colour, each with a subtle difference that you can’t quite quantify. Perhaps you see yourself pouring over complicated spec sheets, with the pressure of the next customer leaning in behind you.
But whatever image springs to mind, you might need to scrap it. That’s because 2016’s customers are thinking of something comple