Re-balancing creativity, data and technology: the rise of post-modern marketing

For the past 20 years, emerging digital technologies have led to what is commonly known as modern marketing. They have tilted our world toward what the analysts at Forrester call “left-brain marketing” with its strong emphasis on data, science and math. But with much less emphasis on the emotional truths required to transform advertising and marketing into great advertising and marketing.
Global B2B agency Stein IAS believes an extremely necessary marketing course correction is