Rapp UK launches new Hastings Direct TV Campaign

RAPP UK has created two new TV spots for Hastings Direct to reinforce the brand’s position as the simple, straightforward and dependable insurance provider.
Created entirely using CGI, the spots showcase the well-known statue Harry Hastings – building on his authoritative and dependable character – marking a move away from Stephen Seagull. They are set in Hastings’ familiar and quintessentially British seaside setting.
The first spot – You know where you stand &ndas