Rapha promotes urban cycling in Los Angeles with ‘Riding is the Answer’ campaign

UK-based cycling lifestyle and apparel company Rapha is looking west with its latest campaign, ‘Riding is the Answer,’ which promotes the camaraderie of cycling in Los Angeles.
The campaign, by Mother in Los Angeles, represents the company’s first work with an external creative agency. In a 99-second short film, we follow a cyclist who is dealing with the daily ills of city life, pedaling through the urban landscape while garbagemen, traffic and commerce bombard his being.
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