Quorn introduces new identity as it accelerates worldwide growth

Quorn has taken another step to accelerate its growth across the globe with the introduction of a new packaging design and brand identity to broaden the appeal of the meat free brand. 
Designed by Bulletproof, the new look is part of a wider £10m relaunch that has seen the brand target what it calls Healthy Discoverers- those looking for alternative healthy foods- without alienating its core consumer base. 
The agency worked from a creative platform of ‘