Quirky Hotwire campaign hides hotel names to lower prices for consumers

Discount travel website Hotwire is taking a simple, yet quirky, approach to promoting its hotel rooms offered at a big savings for the July 4th holiday. 
Hotwire announced its biggest sale of the year, addressing the travel woes of millions this Independence Day, which for the first time in six years inconveniently falls on a Wednesday. The 'Hotwire Effect XL Sale' gives travelers the ultimate freedom to book participating four-or-five-star hotels the weekend before, during, or the wee