Quantcast and SpotX agree deal to launch behavioural targeting on video ads

Quantcast and SpotX have agreed a global deal that will see SpotX premium video inventory powered by Quantcast for modelling and targeting.
The deal was announced to the Australia and New Zealand markets today (16 March) but will be live across 27 other markets globally.
According to the announcement, the deal has been made in retaliation to advertisers increased investment into video advertising and their need for more sophisticated targeting across both desktop and mobile.
Quantcast ANZ managi