Quaker Oats partners with Univision Communications for a ‘novella within a novella’

A three-part branded content novella is premiering on Univision, starring Danilo Carrera and Daniela DiGiacomo, who relay the key health benefits of Quaker Oats. 
The ‘novella within a novella’ airs today (Dec. 10) as part of the primetime showing of Univision’s new hit novella, Jesús. The campaign will also feature custom cooking segments on Univision’s morning show, Despierta America, where Chef Yisus will demonstrate the recipes showcase