Q&A: DAC chief executive Norm Hagarty chats about rebranding

With a history spanning four decades, DAC Group is one of the largest independent digital media agencies in North America and a growing international presence with offices in the US, Canada and Europe. Having recently announced a rebrand, The Drum spoke to Norm Hagarty, chief executive officer and managing partner of DAC to find out more.
 
The company has a 40-year history – what prompted the rebrand now?
In a word, growth. We look at growth in four different ways. The first is