Put your MarTech vendor in the hot seat

Last year we saw the return of Blade Runner, the neo-noir science fiction classic, centred on a man versus machine dichotomy.
The battle between man and machine has been a pop-culture favourite for quite some time. Yet, is it hard to believe that, now, in our own reality far removed from fictional realms - man and machine are allies?
Over recent years, the landscape of marketing technology vendors has thickened, opening up opportunities for marketers to strengthen their marketing capabilities, a